Work: Creating a campagin along side my art director: Wendy Williams Watt & Ambassador: Jann Arden, to bring attention to trying to stop the export of live horses from Canada to foreign countires for human consumption. Assets: Brand Identity inluding Logo, Motion & Product Design + Filming & editing of Campaign videos with Jann Arden herself (see videography tab). Results: Taking this "crass" appraoch garnered the attention of even Justin Treadu himself. leading to a meeting between the prime minister and the Canadian icon. As well as wide spread noise throughout the country as canadians dissatisfaction had to be brought up in the Hosue of Commons and Senate.